Thursday, January 28, 2010

The Meaning of Skinny ... Redefined by Marketers

This morning I received a message advertising a new sandwich being offered at Potbelly as part of the company's skinny offerings. The name of the sandwich: 3 Cheese Bacon Tomato Melt. So you have a sandwich with "skinny" as part of its name that includes not one, not two, but THREE cheeses and BACON? It sounds amazing, but not at all healthy.

Perhaps it's the size of my pinky toe, which means you can eat it and only gain 12 pounds.

Let's just use Potbelly's handy nutritional calculator. The new sandwich doesn't yet exist as part of the selection there, but lets assume (even if it will make an ass out of u and me) that all three cheeses offered at PB are part of it. So I selected Swiss, provolone and American. When I tacked on the bacon, here are the deets: Calories: 379 (actually not too shabby); Total Fat: 15 grams; Saturated Fat: 8 grams (38% of Daily Value); Sodium: 732 mg (31% of DV). Might as well tack on some Mayo to make it really good for you.

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